Introducing GenieFlex

Everything you need to know about our GenieFlex tariff

GenieFlex – our innovative, varied pricing tariff was introduced across our public charging network in November 2022. Here’s what you need to know…

GenieFlex explained

In a nutshell, GenieFlex is a form of varied pricing, where the price you pay for your charge session changes according to the time of day you start your charge. It is an innovative approach to pricing, with the ultimate goal of providing customers with access to lower rates at times when charge points are less likely to be in use, as well as supporting UK grid capacity.

We’ve classified ‘peak’ as between the hours of 08:00 and 19:59 and ‘off-peak’ as between 20:00 and 07:59. Essentially this means if you start your charge at or after 8pm or before 8am, you will be able to charge at 75p per kWh (see below). If you choose to charge at or after 8am or before 8pm, you will pay 79p per kWh. 

GenieFlex is available for drivers charging as a Registered GeniePoint user, either via the GeniePoint App or registered RFID access card. To register, simply visit our web-app and follow the instructions. Please refer to the rates and tariffs guide for Contactless Payments and Guest User pricing.

Off Peak 75p Peak 79p

Please note, the price you pay for your entire charging session will be calculated using the pence per kWh applicable at the time you start your charging session, irrespective of when your charging session ends.

Why GenieFlex?

GenieFlex isn’t just about better management of energy. With the cost of living crisis affecting all of us, it’s a way for us to continue to give our customers access to lower charging rates during off-peak hours, as we manage increases in our cost of energy too. For drivers who don’t have access to home charging, GenieFlex provides customers the opportunity to charge on public rapid chargers at a good value rate and benefit from varied pricing.

As the concept of varied pricing is pretty new to the world of EV, we launched our first trial back in July 2020 across a small number of chargers, to understand whether charging a lower rate per kWh during off-peak hours would shift consumption and increase the amount of discounted electricity sold to drivers. Since launch, we’ve seen a significant shift in the number of drivers choosing to charge during off-peak. As the trial evidenced a behavioural change in charging, we now want to expand this across our whole network, to offer greater choice and flexibility for our customers and give drivers the opportunity to access lower rates.

We appreciate you may have some questions, so we have answered some of the most likely questions below:

Is GenieFlex available across private scheme chargers?

There are some chargers supplied by GeniePoint that are owned privately. GenieFlex is only available across GeniePoint public chargers and will not affect privately owned chargers (for example, at your workplace) or white label networks, e.g. the Revive Charging Network in Bristol.

You can find the full list of these schemes on our website:


Where can I find the price I will pay when I charge?

You’ll see this price within the GeniePoint app when you select a charging location.


If you have any questions, get in touch with us.  Thank you for being part of the GeniePoint community.

(This article was updated 1st July 2024)